Pretoria, South Africa

Custom software for people who know
what they want.

Tell us what is slow and we will tell you if it is worth automating. We build WordPress stores, custom web apps, AI integrations, and brand-forward sites. Functional, not overbuilt.

Person working at a desk with a laptop — focused, deliberate work

"Software that does not need explaining three times."

Nel404 Labs philosophy

What we do

Six things. Done properly.

01

WordPress and WooCommerce

Custom themes, branded transactional emails, store builds that do not look like a template.

02

Custom web apps

Bespoke PHP or Node apps when WordPress is the wrong tool. Internal tools, trackers, dashboards.

03

AI integration and automation

Telegram bots, LLM pipelines, automated content generation, workflow automation.

04

Technical SEO and audits

Audit-driven SEO. We run RankReport ZA audits on SA SMBs and act on what we find.

05

Cinematic web design

Brand-forward Astro sites. Demo bake-offs to lock direction before production code is written.

06

Custom dashboards

Real-time dashboards for ops teams: monitoring, IoT telemetry, business KPIs.

Recent work

A few things we have built.

Ready to start

Have a project in mind?

We keep the team small on purpose. Tell us what you are building and we will give you a straight answer on whether we are the right fit.