Pretoria, South Africa
Tell us what is slow and we will tell you if it is worth automating. We build WordPress stores, custom web apps, AI integrations, and brand-forward sites. Functional, not overbuilt.
"Software that does not need explaining three times."
Nel404 Labs philosophyWhat we do
Custom themes, branded transactional emails, store builds that do not look like a template.
Bespoke PHP or Node apps when WordPress is the wrong tool. Internal tools, trackers, dashboards.
Telegram bots, LLM pipelines, automated content generation, workflow automation.
Audit-driven SEO. We run RankReport ZA audits on SA SMBs and act on what we find.
Brand-forward Astro sites. Demo bake-offs to lock direction before production code is written.
Real-time dashboards for ops teams: monitoring, IoT telemetry, business KPIs.
Recent work
WooCommerce / Telegram bot
Online store and Telegram bot for a Pretoria jeweller. Owner manages inventory from her phone.
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PHP / Electron / SQLite
Web app and desktop tool replacing a manual spreadsheet workflow for a healthcare practice.
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Astro / Generative video
Ten distinct Astro concepts in a single session. Winner became a full site with a generative video hero.
Read the case studyReady to start
We keep the team small on purpose. Tell us what you are building and we will give you a straight answer on whether we are the right fit.